Digital Marketing


Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.


~Bill Gates.

The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of 

  • Search engine optimization (SEO), 
  • Search engine marketing (SEM),
  • Content marketing,
  • Influencer marketing,
  • Content automation,
  • Campaign marketing, 
  • Data-driven marketing, 
  • E-commerce marketing, 
  • Social media marketing, 
  • Social media optimization, 
  • E-mail direct marketing, 
  • Display advertising, 
  • E-books etc.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Types Of Digital Marketing:

Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics are the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click.

Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform that provides the most direct, fastest and widespread connectivity between the brand and its consumers.

Email Marketing is another form of digital marketing, but this is a much more direct method than the other forms we talked about before. An email has been around for decades and still, people check their emails at least a few times a day. It is the most direct way to reach one’s customers and with the technology and the right data analytical skills, we can even analyze all sorts of customer engagement after an email has been sent out.

Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. Having a robust content strategy that ties into additional internet marketing channels and overall marketing plan can help increase your brand’s exposure online.

SEO (Search Engine Optimization) is the process of boosting the content, technical set-up and overall reach of your website so that your brand’s website appears at the top of search engine results. The goal is to attract your customers to your website when they search for related products or services. Inbound marketing with effective blogging is a common strategy for this marketing channel.

Jobs in Digital Marketing:

Digital Marketing majors have few ways they can go with their careers, they can either choose to go towards a more research-based job, where they analyze trends and customer behavior and responses, they can go towards the design and content building team or work to develop the digital marketing strategy.

  • Digital Marketing Manager
  • Digital Marketing Account Manager
  • Digital Marketing Analyst L1
  • Email Marketing Specialist
  • Technical SEO Manager.